Example Engagement Packages

Need expert input on a focused question?

For individuals and organizations seeking expert input before committing to a larger project, Cells Matter offers structured advisory sessions focused on advanced therapies strategy, scientific positioning, customer needs, technology evaluation, conference strategy, and Scientific Affairs planning.

Options Table, with Pricing

Need to clarify your scientific story?

Turn complex science into a clear strategic narrative.

Best for:

• Companies with unclear messaging
• Technology providers entering advanced therapies
• Startups preparing for investor, customer, or partner conversations
• Organizations whose website or deck explains the technology but not the value

Scope may include:

• Review of current messaging, website, pitch deck, or sales materials
• Scientific narrative development
• Platform/product/service positioning
• Value proposition refinement
• Claims and proof-point mapping
• Stakeholder-specific messaging
• Differentiation strategy
• Recommended content or education priorities

Example deliverables: 

• Scientific positioning brief
• Core messaging framework
• Audience-specific message map
• Differentiation and proof-point summary
• Recommended next-step content themes

Need to evaluate a technology, platform, or partnership opportunity?

Understand what the technology does, where it fits, and what questions matter next.

Best for:

• VC firms
• Strategic investors
• Business development teams
• Companies evaluating external platforms
• Organizations assessing new technologies, tools, or partnership opportunities

Scope may include:

• Review of technology materials, pitch decks, publications, or company-provided data
• Scientific rationale assessment
• Platform differentiation review
• Translational relevance assessment
• Technical risk and opportunity mapping
• Market-fit and use-case assessment
• Competitive technology context
• Key diligence questions for follow-up

Example deliverables:

• Technology evaluation brief
• Scientific due diligence summary
• Risk/opportunity map
• Competitive positioning summary
• Key diligence questions
• Investor-facing scientific explainer

Disclaimer: Technology evaluation engagements provide scientific and strategic assessment. They do not replace legal, financial, IP, regulatory, or investment due diligence.

Need to educate the market?

Teach the market how to think about the problem you solve.

Best for:

• Companies introducing a novel platform or service model
• Technology providers trying to educate CGT customers
• Companies whose content is accurate but not strategically sequenced
• Organizations preparing for a launch, conference cycle, or market expansion

Scope may include:

• Editorial strategy
• Content theme development
• Technical content roadmap
• Market education campaign design
• Blog/article series planning
• White paper concept development
• Webinar or panel content
• LinkedIn thought leadership themes
• Conference-derived content strategy

Example deliverables:

• Editorial calendar
• Content roadmap
• Blog/article outlines
• White paper brief or draft
• Webinar outline
• LinkedIn content themes
• Post-conference content plan

Need to train customers, teams, partners, or investors?

Turn advanced therapies complexity into practical knowledge.

Best for:

• Companies that need to educate customers
• Sales or BD teams that need stronger scientific fluency
• Internal teams that need alignment around CGT, CSM, quality, or workflow concepts
• Partners or investors who need a structured technical primer
• Organizations preparing for conference, customer, or advisory board conversations

Scope may include:

• Audience needs assessment
• Learning objective development
• Customer education deck
• Internal training module
• Sales or BD scientific training
• CGT fundamentals training
• Standards/quality education
• Donor and starting material strategy education
• Technical FAQ
• Knowledge checks or discussion prompts

Example deliverables:

• Training deck
• Facilitator guide
• Customer education materials
• Technical FAQ
• Onboarding module outline
• Sales/BD scientific briefing
• Investor or board education brief

Need someone to represent your scientific interests at a conference?

Turn conference attendance into market insight, customer understanding, and strategic direction.

Best for:

• Companies entering a new market or customer segment
• Technology providers trying to understand the advanced therapies ecosystem
• Companies that cannot send a senior scientific representative
• Organizations seeking structured insight from conferences
• Teams preparing for market expansion, customer discovery, or positioning work

Scope may include:

• Pre-conference strategy session
• Definition of key questions to answer
• Session and stakeholder mapping
• Conference attendance on behalf of the client
• Targeted customer/stakeholder conversations, where feasible
• Competitor/positioning observations
• Scientific and market trend tracking
• Field intelligence synthesis
• Post-conference debrief
• Content and messaging implications

Example deliverables:

• Conference intelligence brief
• Customer needs and barriers summary
• Key trend summary
• Competitor/positioning observations
• Messaging implications
• Content and education opportunities
• Partnering meeting support
• Post-conference follow-up recommendations
• Additional recommended follow-up actions

Disclaimer: Conference registration, travel, lodging, meals, and related expenses are billed separately unless otherwise specified in the scope of work 

Need to understand a new market, geography, or customer segment?

Translate customer needs into scientific positioning and market strategy.

Best for:

• Companies entering a new geography
• Companies evaluating a new market segment
• Technology providers entering CGT or advanced therapies
• Service providers trying to define customer fit
• Organizations that need customer discovery before positioning, content, or launch planning

Scope may include:

• Customer/stakeholder discovery planning
• Interview guide development
• Voice-of-customer interviews or synthesis
• Customer needs assessment
• Adoption barrier analysis
• Use-case prioritization
• Buyer readiness assessment
• Supplier onboarding expectations
• Documentation expectations
• Buyer objection mapping
• Scientific/technical interpretation of customer feedback
• Market positioning recommendations
• Education and content priorities
• Market engagement roadmap

Example deliverables:

• Customer needs map
• Voice-of-customer synthesis
• Adoption barrier summary
• Recommended positioning themes
• Stakeholder messaging framework
• Education/content priorities
• Market engagement recommendations

Need ongoing Scientific Affairs support?

Senior Scientific Affairs support without adding a full-time role.

Best for:

• Growing companies without an internal Scientific Affairs function
• Technology providers needing ongoing scientific communication and strategy support
• Companies preparing for conferences, launches, advisory boards, or market expansion
• Organizations needing recurring scientific review, education, messaging, and content support

Scope may include:

• Scientific Affairs strategy
• Conference and speaker support
• Technical content planning
• Scientific review of marketing materials
• KOL/advisory board preparation
• BD and customer-facing scientific support
• Cross-functional scientific alignment
• Conference field intelligence
• Customer education planning
• Ongoing positioning and messaging support

Example deliverables:

• Monthly Scientific Affairs priorities
• Content/editorial calendar
• Scientific review comments
• Messaging updates
• Customer education materials
• Conference preparation support
• Monthly strategy debrief
• Leadership or cross-functional alignment support

Disclaimer: Fractional Scientific Affairs support may complement business development and commercial strategy, but does not include sales representation, distributor responsibilities, or guaranteed customer acquisition unless separately defined.